New movers need a wide array of products and services to help them settle into their new homes and communities. They may be looking for essential services such as utilities, home improvement supplies, and local healthcare providers. They’re also likely to be interested in local dining, shopping, and entertainment options to start feeling at home in their new community.
According to Porch Group Media, new movers are 5x more likely to become long-term customers if you can reach them before the competition. Additionally:
- 72% of new movers buy new items and services prior to moving.
- 90% of new movers are open to trying new brands for any item, with furniture/home décor, TV, appliances, home improvement supplies, and pet supplies topping the list of items movers are most likely to try new brands for.
- Additionally, 88% of new movers say they would try a new provider for any services, with internet, home insurance, and moving services topping the list.
50 Products and Services Top of Mind for Movers
Here’s a list of 50 products and services that are typically sought after by individuals and families who are in the process of moving or have just moved:
Home Essentials
1. Furniture (sofas, beds, tables, chairs)
2. Appliances (refrigerators, washers, dryers, microwaves)
3. Home insurance
4. Security systems (alarms, cameras)
5. Internet and cable services
6. Utility setup (electricity, gas, water)
7. HVAC services (air conditioning, heating)
8. Cleaning supplies and services
9. Pest control services
10. Plumbing services
11. Electrical services
12. Painting services
13. Flooring solutions (carpets, hardwood floors)
14. Lighting fixtures
15. Window treatments (blinds, curtains)
16. Lawn care and landscaping
17. Gardening supplies
18. Tools and home repair equipment
19. Home décor items
20. Storage solutions (shelving, closets)
Personal and Family Needs
21. Local healthcare providers (doctors, dentists)
22. Pharmacy services
23. Schools and childcare services
24. Pet care services (veterinarians, grooming, boarding)
25. Grocery stores and food delivery services
26. Restaurants and local dining guides
27. Fitness centers and gyms
28. Local banks and financial services
29. Insurance services
30. Legal services
31. Clothing and apparel stores
32. Local religious institutions and community groups
33. Spa and wellness centers
34. Libraries and community centers
Entertainment and Lifestyle
35. Cable and streaming service setups
36. Home theater systems
37. Sporting goods and equipment
38. Bikes and outdoor gear
39. Local attractions and entertainment venues
40. Concerts and cultural events
41. Bars and clubs
42. Museums and galleries
43. Parks and recreational facilities
44. Craft and hobby supplies
Transportation and Logistics
45. Local public transportation information
46. Car dealerships
47. Auto repair and maintenance
48. Driver’s license and vehicle registration
49. Moving and storage services
50. Garage solutions
This list covers a broad spectrum of needs, from the essential to the specific, from settling into a new home and integrating into a new community.
However, movers seek many other products and services not listed here and chances are, your industry has a prime opportunity to connect with new movers, who are likely eager to establish reliable, long-term relationships with providers who can make their transition smoother and their new life more comfortable.
Interested in learning how to power your customer acquisition be targeting new movers? For more information, contact Welcome Wagon!
