When families or individuals move to a new home, updating and personalizing their new space often tops their to-do list. In fact, research shows that 84% of new homeowners will plan a major home improvement within their first year. This opens a substantial window of opportunity for home improvement businesses.
From painters and landscapers to general contractors and interior designers, the demand for home-related services spikes significantly during the moving phase.
Here’s how you can tap into the new mover market to boost your home improvement business.
Understanding the New Mover Market
New movers are prime targets for home improvement services as they are in a transitional phase, looking to make their new house feel like a home.
They are also more likely to invest in their property early on, aiming to settle in as quickly and comfortably as possible.
The New Mover Trends Report from Porch Group Media, conducted by The Harris Poll, explores how people are updating their new spaces and making them their own.
Direct Mail Campaigns
Sending personalized welcome postcards or direct mail pieces to new movers in your area is a great way to introduce your business. Offer special introductory discounts, free consultations, or any other freebies to encourage them to use your service or buy your products.
Include a QR code on your mailers that links directly to a special landing page on your website tailored for new movers. This can provide them with easy access to more detailed information about your services and exclusive offers.
Local SEO Optimization
Optimize your website and online listings for local search terms such as “home improvement services near me” or “best painters in [Your City].” New residents frequently use search engines to find local services, making a strong local SEO strategy crucial.
Encourage online reviews from satisfied customers, particularly focusing on those who mention being new to the area, as these can enhance your visibility and appeal in local search results.
Be sure to regularly update your content to include local keywords, neighborhood names, and recent projects, which can help maintain your relevance in search engine results pages.
Offer Packages Tailored to New Movers
Create service packages specifically designed for new mover needs, such as kitchen upgrades, bathroom remodels, or whole house paint jobs. Promote these packages as convenient solutions for common needs that new homeowners might have.
Consider establishing relationships with local real estate agents who can refer your services to new homeowners. Provide agents with business cards or brochures that they can give to their clients as part of a new homeowner’s welcome package.
Use Social Media Marketing
Leverage social media platforms to target new movers in your area with ads tailored to their needs. Showcase your previous work, customer testimonials, and time-limited offers to create urgency and encourage quick decision-making.
Geotargeting tools on platforms like Facebook and Instagram are also a great way to deliver your content directly to users based on their recent move to your service area.
Engage with local community groups on social media to boost visibility among new movers looking for recommendations.
Host DIY Workshops
Organize workshops that teach basic home improvement skills like painting, tiling, or gardening. This not only introduces your business to newcomers but also positions you as a helpful and knowledgeable industry leader.
Offer a small freebie or discount to workshop attendees on their first service booking to convert them from learners to customers.
Stream these sessions online and make them accessible post-event to reach a broader audience who could not attend in person.
Follow-Up Strategies
After any service, follow up with your new customers with thank-you notes, feedback surveys, or offers for future services. Following up not only shows that you value their business but also keeps your brand in their mind for future home improvement needs.
Implement a loyalty program where repeat service bookings are rewarded, encouraging ongoing engagement with new movers who might need multiple projects done.
Use automated email marketing tools to send personalized follow-up messages based on the services they received, suggesting complementary services and maintenance tips.
Community Involvement
Participate in community events or sponsor local sports teams or school events. This increases your visibility and helps to integrate your business into the community, making it more likely that new movers will turn to you when they need home improvement services.
Volunteer for local build or repair projects for needy families or public spaces, which can further demonstrate your commitment to the community and increase your brand’s goodwill.
Host community cleanup or beautification projects, inviting local residents to join in, creating a positive association with your brand and building direct relationships with potential customers.
Conclusion
Targeting new movers in your area is an excellent strategy for growth. Implement targeted marketing strategies that address the specific needs and situations of new homeowners to attract and retain a loyal customer base.
Get creative with your outreach efforts, provide exceptional service, and watch your home improvement business thrive.
Interested in reaching new movers? For more information, contact Welcome Wagon!
