By, Jennifer Troyan
Every business loses about 20% of their client base in a given year due to people that move away.
Do you have a plan in place to replace the lost customers? Sometimes, we don’t think about this aspect, and it can easily be overlooked (not intentionally). Let’s face it, work/life is busier than ever these days. We thought we’d take a moment to highlight this opportunity.
Meet the new movers in your communities!
Since new movers are 5x more likely to become long-term customers, clients, patients, or patrons, it makes sense to reach them before or right after they move to your town.
These fresh movers respond to direct marketing (print and digital) 80 times faster than longtime residents (people living in their home 1+ years). New movers spend more in year one of a move than at any other point in owning their home. They are looking to start relationships with key businesses and professionals within their new community.
We can help you connect with them.
For anyone reading this, there is a strong possibility that you yourself have moved at some point, possibly many times. Have you ever moved across town, to another county, state, across the country, or even from another country? If so, then you remember what it was like starting out in a new area. You have no idea where to go for anything! It can be quite difficult.
We all know moving is stressful so what if you help soften someone’s transition and create a loyal customer in the process? This can be done by saying hello, introducing yourself and giving a gift. Give the new movers a reason to say hello back. I always say, like back in the day when you’d welcome your new neighbor with an apple pie. Essentially that is what you are doing.
What would that look like for you? What if it made people feel so good that they left positive reviews online because you made them feel so good about choosing to do business with you? What if they brag about how great you are? Or how welcoming?
Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
This is where Welcome Wagon comes in and there are many possibilities for success. We are guiding a connection between you and the new mover by introducing your business to them, affording you the opportunity to make them feel good. What happens when someone makes you feel good? You want to be around them as much as you can! It works like that in business too. If you think about who you personally or your company does business with, you are going to keep doing business with, increase your business with, or even refer others to them. Why? Because they make you feel good.
Who knows? You might even reinforce the idea that they made a great choice moving where they did and using your business or service.
Some fun facts:
- 85% of movers use the first business or professional that contacts them.
- 88% of movers say receiving a housewarming gift would make them feel welcome in their new neighborhood.
- 93% of movers say they would take advantage of an offer from a business that took the time to welcome them to the community.
This is your opportunity to get in front of a captive audience filled with people/families who are ready and willing to do business with you. You can boost your ROI, brand loyalty and customer engagement with our suite of marketing options.
Let us introduce you. Contact Welcome Wagon!
